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Privacy Policy

This privacy policy explains how Klarify collects, uses, and protects personal data in connection with the Pulsr service and the website getpulsr.eu.

Last updated: June 2026  ·  Version 1.0

Short version: Pulsr monitors GTM events — not people. The monitoring script does not collect names, email addresses, IP addresses, or any other identifying personal data. The only personal data we process is the contact information you provide when creating a Pulsr account.

1. Who is responsible for your data?

The data controller for personal data processed via getpulsr.eu and the Pulsr service is:

Klarify (formerly Online Convert)
Trading name of: Sinotrade
KVK: NL002005194B80
Utrecht, The Netherlands
E-mail: info@klarify.nl

For questions about this privacy policy or your personal data, please contact us at privacy@klarify.nl.

2. What personal data do we collect?

2.1 Account and contact data

When creating a Pulsr trial or subscription, we collect:

2.2 Monitoring data (non-personal)

The Pulsr monitoring script collects the following data from your website visitors' browsers:

We do not collect: IP addresses, names, email addresses, cookies, user IDs, or any other directly identifying personal data via the monitoring script.

2.3 Website analytics and advertising

On the website getpulsr.eu we use the following tools, which may process personal data of website visitors:

ToolDoelVerzamelde dataGrondslag
Google Analytics 4Website analyticsAnonymised usage data, device infoToestemming
Google AdsAdvertising & conversion trackingClick data, conversion eventsToestemming
LinkedIn Insight TagB2B advertising & retargetingLinkedIn member data (if logged in)Toestemming
TikTok PixelAdverteren & retargetingClick data, conversion eventsToestemming
Google Tag ManagerTagbeheerNo data collected directlyGerechtvaardigd belang

All advertising and analytics tools are only activated after you have given explicit consent via our cookie banner. You can withdraw consent at any time via "Cookie settings" in the footer.

3. Why do we process your data?

DoelGegevensGrondslag
Providing the Pulsr serviceAccount data, monitoring dataPerformance of contract (Art. 6(1)(b) GDPR)
Sending trial and subscription emailsEmail address, namePerformance of contract (Art. 6(1)(b) GDPR)
Processing paymentsPayment data (via Mollie)Performance of contract (Art. 6(1)(b) GDPR)
Sending Slack notificationsSlack-webhook-URLPerformance of contract (Art. 6(1)(b) GDPR)
Website analyticsAnonymised usage dataConsent (Art. 6(1)(a) GDPR)
Online advertisingAd click and conversion dataConsent (Art. 6(1)(a) GDPR)
Fraud prevention and securityRequest logs (IP via LB, auto-deleted)Legitimate interest (Art. 6(1)(f) GDPR)
Legal obligationsInvoice and payment dataLegal obligation (Art. 6(1)(c) GDPR)

4. How long do we retain your data?

GegevenstypeBewaartermijn
Account and contact dataDuration of subscription + 2 years after termination
Monitoring events (processed)12 maanden
Raw load balancer logs90 dagen
Payment data7 years (statutory retention obligation)
Email communications2 jaar
Analytics data (GA4)14 months (GA4 default)

5. Who do we share your data with?

We only share data with processors performing services on our behalf, under written data processing agreements:

VerwerkerDoelLocatie
Google Cloud PlatformInfrastructure, BigQuery, Cloud FunctionsEU (europe-west4, Nederland)
Brevo (Sendinblue)Email automationEU (Frankrijk)
MolliePayment processingEU (Nederland)
n8nWorkflow automationEU
Google LLCAnalytics, advertising (consent-based)US (Standard Contractual Clauses)
LinkedIn IrelandAdvertising (consent-based)EU (Ierland)
TikTok Technology LimitedAdvertising (consent-based)Ireland / Singapore (SCCs)

We do not sell personal data to third parties. We do not share data with parties outside the EU/EEA unless Standard Contractual Clauses (SCCs) apply in accordance with GDPR Chapter V.

6. Your rights under the GDPR

To exercise your rights, send an email to privacy@klarify.nl. We will respond within 30 days.

Autoriteit Persoonsgegevens
Website: autoriteitpersoonsgegevens.nl
Telefoon: 088 180 52 50

7. Cookies

The Pulsr monitoring script (gtm-monitor.js) does not place any cookies in your website visitors' browsers.

The website getpulsr.eu uses the following cookies:

CategorieDoelConsent required
FunctionalCookie preference settingsNo (strictly necessary)
AnalyticsGoogle Analytics 4 — website usage measurementJa
MarketingGoogle Ads, LinkedIn, TikTok — advertising and retargetingJa

You can manage your cookie preferences at any time via "Cookie settings" in the footer of this website.

8. Security

9. Data Processing Agreement (DPA)

If you use Pulsr to monitor your clients' websites, you act as data controller and Klarify as processor on your behalf. In that case, a Data Processing Agreement (DPA) is required under Article 28 GDPR.

A standard data processing agreement is available on request. Send an email to privacy@klarify.nl to request a copy.

10. Changes to this policy

We may update this privacy policy from time to time. Material changes will be communicated by email to active subscribers. The most recent version is always available at getpulsr.eu/nl/privacy/.

11. Contact

Klarify
E-mail: privacy@klarify.nl
The Hague, The Netherlands