Privacy Policy
This privacy policy explains how Klarify collects, uses, and protects personal data in connection with the Pulsr service and the website getpulsr.eu.
Last updated: June 2026 · Version 1.0
Short version: Pulsr monitors GTM events — not people. The monitoring script does not collect names, email addresses, IP addresses, or any other identifying personal data. The only personal data we process is the contact information you provide when creating a Pulsr account.
1. Who is responsible for your data?
The data controller for personal data processed via getpulsr.eu and the Pulsr service is:
Klarify (formerly Online Convert)
Trading name of: Sinotrade
KVK: NL002005194B80
Utrecht, The Netherlands
E-mail: info@klarify.nl
For questions about this privacy policy or your personal data, please contact us at privacy@klarify.nl.
2. What personal data do we collect?
2.1 Account and contact data
When creating a Pulsr trial or subscription, we collect:
- First and last name
- Business email address
- Website domain
- Subscription plan and payment details (processed by Mollie)
- Slack webhook URL (if provided)
2.2 Monitoring data (non-personal)
The Pulsr monitoring script collects the following data from your website visitors' browsers:
- GTM event names (e.g.
add_to_cart,purchase) - Page path (e.g.
/checkout/) - Ecommerce values (transaction value, transaction ID)
- GTM container ID and tag metadata
- Screen resolution and timestamp
We do not collect: IP addresses, names, email addresses, cookies, user IDs, or any other directly identifying personal data via the monitoring script.
2.3 Website analytics and advertising
On the website getpulsr.eu we use the following tools, which may process personal data of website visitors:
| Tool | Doel | Verzamelde data | Grondslag |
|---|---|---|---|
| Google Analytics 4 | Website analytics | Anonymised usage data, device info | Toestemming |
| Google Ads | Advertising & conversion tracking | Click data, conversion events | Toestemming |
| LinkedIn Insight Tag | B2B advertising & retargeting | LinkedIn member data (if logged in) | Toestemming |
| TikTok Pixel | Adverteren & retargeting | Click data, conversion events | Toestemming |
| Google Tag Manager | Tagbeheer | No data collected directly | Gerechtvaardigd belang |
All advertising and analytics tools are only activated after you have given explicit consent via our cookie banner. You can withdraw consent at any time via "Cookie settings" in the footer.
3. Why do we process your data?
| Doel | Gegevens | Grondslag |
|---|---|---|
| Providing the Pulsr service | Account data, monitoring data | Performance of contract (Art. 6(1)(b) GDPR) |
| Sending trial and subscription emails | Email address, name | Performance of contract (Art. 6(1)(b) GDPR) |
| Processing payments | Payment data (via Mollie) | Performance of contract (Art. 6(1)(b) GDPR) |
| Sending Slack notifications | Slack-webhook-URL | Performance of contract (Art. 6(1)(b) GDPR) |
| Website analytics | Anonymised usage data | Consent (Art. 6(1)(a) GDPR) |
| Online advertising | Ad click and conversion data | Consent (Art. 6(1)(a) GDPR) |
| Fraud prevention and security | Request logs (IP via LB, auto-deleted) | Legitimate interest (Art. 6(1)(f) GDPR) |
| Legal obligations | Invoice and payment data | Legal obligation (Art. 6(1)(c) GDPR) |
4. How long do we retain your data?
| Gegevenstype | Bewaartermijn |
|---|---|
| Account and contact data | Duration of subscription + 2 years after termination |
| Monitoring events (processed) | 12 maanden |
| Raw load balancer logs | 90 dagen |
| Payment data | 7 years (statutory retention obligation) |
| Email communications | 2 jaar |
| Analytics data (GA4) | 14 months (GA4 default) |
5. Who do we share your data with?
We only share data with processors performing services on our behalf, under written data processing agreements:
| Verwerker | Doel | Locatie |
|---|---|---|
| Google Cloud Platform | Infrastructure, BigQuery, Cloud Functions | EU (europe-west4, Nederland) |
| Brevo (Sendinblue) | Email automation | EU (Frankrijk) |
| Mollie | Payment processing | EU (Nederland) |
| n8n | Workflow automation | EU |
| Google LLC | Analytics, advertising (consent-based) | US (Standard Contractual Clauses) |
| LinkedIn Ireland | Advertising (consent-based) | EU (Ierland) |
| TikTok Technology Limited | Advertising (consent-based) | Ireland / Singapore (SCCs) |
We do not sell personal data to third parties. We do not share data with parties outside the EU/EEA unless Standard Contractual Clauses (SCCs) apply in accordance with GDPR Chapter V.
6. Your rights under the GDPR
- Right of access — you may request an overview of all personal data we hold about you
- Right to rectification — you may request correction of inaccurate data
- Right to erasure — you may request deletion of your personal data ("right to be forgotten")
- Right to restriction — you may request that we restrict the processing of your data
- Right to data portability — you may request your data in a structured, machine-readable format
- Right to object — you may object to processing based on legitimate interest
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
To exercise your rights, send an email to privacy@klarify.nl. We will respond within 30 days.
Autoriteit Persoonsgegevens
Website: autoriteitpersoonsgegevens.nl
Telefoon: 088 180 52 50
7. Cookies
The Pulsr monitoring script (gtm-monitor.js) does not place any cookies in your website visitors' browsers.
The website getpulsr.eu uses the following cookies:
| Categorie | Doel | Consent required |
|---|---|---|
| Functional | Cookie preference settings | No (strictly necessary) |
| Analytics | Google Analytics 4 — website usage measurement | Ja |
| Marketing | Google Ads, LinkedIn, TikTok — advertising and retargeting | Ja |
You can manage your cookie preferences at any time via "Cookie settings" in the footer of this website.
8. Security
- All data transfers encrypted via TLS/HTTPS
- Data stored in Google Cloud EU region (europe-west4, Netherlands)
- Access to data restricted to authorised personnel
- Rate limiting and abuse protection via Google Cloud Armor
- Regular security reviews
9. Data Processing Agreement (DPA)
If you use Pulsr to monitor your clients' websites, you act as data controller and Klarify as processor on your behalf. In that case, a Data Processing Agreement (DPA) is required under Article 28 GDPR.
A standard data processing agreement is available on request. Send an email to privacy@klarify.nl to request a copy.
10. Changes to this policy
We may update this privacy policy from time to time. Material changes will be communicated by email to active subscribers. The most recent version is always available at getpulsr.eu/nl/privacy/.
11. Contact
Klarify
E-mail: privacy@klarify.nl
The Hague, The Netherlands